Learning and growing are the two attributes of successful cattle producers, ranchers and cowboys. As family farms and ranches are transitioned to the next generation, it’s important that cattlemen and women are equipped with the latest beef production, business and marketing tactics they need to succeed in ranching. While traditions should never be forgotten, livestock producers should remember the most costly words “we’ve always done it this way”. The Cattleman U podcast will discuss how to respect the hard work of generations before while ensuring the legacy continues.

Brought to you by Montana marketing agency KRose Company.